To put their products in the highest tier, Apple makes some of the best promotional videos for their devices. Similarly, since the release of the iPhone 11 and 11 Pro series of smartphones, we have seen the company make some great “Shot on iPhone” videos to showcase the amazing cameras and batteries of the devices. Now, Apple has released a new short film under the “Shot on iPhone” campaign that explores the vertical aspect ratio of film-making.

The Cupertino-based tech giant also released a behind-the-scenes video of the short film that features the director’s views on the vertical aspect ratio for film-making along with other renowned professionals who worked on the project. You can check it out below.