OnePlus branched into the smart TV segment with the launch of the OnePlus TV Q1 series earlier last year. The smart TV series made its debut alongside the OnePlus 7T lineup. The company decided to kick off its journey with two premium offerings. But the plan doesn’t appear to have worked out as OnePlus is shifting its focus towards affordable smart TVs.
It’s official. We’re making our premium smart TV experience more accessible to our Indian community. #SmarterTV pic.twitter.com/gc7WUcVIxJ
The teaser poster shows off the silhouette of a OnePlus TV with its Kevlar back panel, the same as the original variant. Not much else is confirmed by the poster but Navnit Nakra, OnePlus India’s new Vice President and Chief Strategy Officer (CSO) sat down for an interview with Economic Times to give us some more juicy deets.
OnePlus only managed to court 3% of the premium market share with its OnePlus TV Q1 lineup. It includes the Q1 and Q1 Pro, featuring 55-inch 4K QLED panels, 50W speakers, Android TV, and a hoard of other features. The company is now looking to broaden its appeal in India. It plans to not only launch new budget smart TVs but also bring cheaper phones to the market.
