OnePlus has strictly been a premium flagship phone maker until earlier this year. The company first added the OnePlus Nord, followed by the more affordable Nord N10 5G and Nord N100 to its portfolio last month. These smartphones start at £179 and mark the company’s entry into the budget segment.
There’s a justification offered by OnePlus and it does not align with the company’s earlier motto or action plan. “The plan for these two devices aligns with industry standards for smartphones in more affordable price ranges. As always, we will continue listening to feedback from our users and looking for ways to improve the software experience for all OnePlus devices,” reads the statement.