Days ahead of the OnePlus 6T launch, OnePlus has announced a partnership with Reliance Digital in a bid to “elevate customer experience in India”. Essentially, the partnership means that OnePlus is gunning to increase its offline presence in the country to attract more customers who still haven’t jumped over to online shopping.
The recent partnership with Reliance Digital isn’t OnePlus’ only attempt to capitalize on the offline market in India. Late last year, OnePlus partnered with Tata-backed retail chain Croma to bring OnePlus devices to the offline market. The company has also invested in opening its own OnePlus Experience stores in select locations across the country to give users a space where they can try out OnePlus devices before purchasing them online.
