The quote came as part of a discussion about Oculus Rift pre-orders, and why the company wasn’t taking them just yet. “There isn’t a big reason to take your money too far ahead of the device,” said Mitchell. “What I think about all day long is user experience, right? So if I’m going to promise you something and you’re going to hand me a significant amount of money or whatever it is—we all know it’s going to be at least $300—if you’re going to hand me $300 today, I am not going to be excited to tell you: ‘OK, in nine, 10, 12, 11 months, whatever it is, you’re going to get something in return.’ The longer you wait, the more you’re like, ‘This is obnoxious.’ ”

  • This article was updated on February 21st, 2018

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