Former OnePlus CEO and co-founder Carl Pei has created a ton of buzz around its new venture called Nothing. The company has been sharing minimal details about its roadmap. It aims to bring a seamless connection between modern technology and human beings with its products. Following the announcement, Pei had revealed that their first product will a pair of wireless earbuds, launching later this summer. Now, the company has shared a prototype of its first product to tell people about its design principles.
Speaking about the “weightless” aspect, the company says that it aims to “peel off everything superficial, like unnecessary branding on the surface, to focus solely on what adds true value to the user experience.” Further, Nothing says it has spent as much time thinking about what they can remove from a product as what they can add to it.
So, these are the three key principles that Nothing will rely upon to designs its upcoming products. Pei says that his team has been following these principles to develop its products, which will launch sometime in the summer of 2021.
