While companies like Meta, formerly known as Facebook, and Microsoft are working to create a virtual world for users to interact with each other, various brands are preparing to release their digital items for the upcoming digital worlds. Amongst others, global sportswear brand Nike is now reportedly preparing to use its popular trademark for various virtual products. And now, it is looking for employees to design virtual items for the digital world.
The individual looking to apply for the role should be an expert at understanding various 3D software and virtual material creation tools. They should also have an understanding of shading models, rendering technology, and material capture solutions, as per Nike’s official job description.
Now, although Nike filed the trademark applications for its virtual products recently, it will be sometime before we see them in the virtual world. However, with the massive popularity of NFTs in the current market and increasing hype around virtual collectibles, we might see the company release its digital products sooner rather than later.