Earlier last month, we saw reports suggesting that Nike will soon release virtual sneakers and outfits for the Metaverse ecosystem, backed by companies like Meta and Microsoft. Now, the American shoe brand has acquired a company named RTFKT, which specializes in virtual sneakers and NFTs, to push its Metaverse goals.
Now, as Nike aims to push its iconic footwear lines to the Metaverse virtual environment when it becomes mainstream in the market, the company acquired RTFKT to pre-develop its virtual products. It also noted that the terms of the deal will not be disclosed to the public. So, although the company did not reveal the monetary value for the acquisition, the company placed RTFKT’s lightning bolt logo alongside its iconic swoosh, Jumpman, and Converse logos in a GIF image attached below.
“This acquisition is another step that accelerates Nike’s digital transformation and allows us to serve athletes and creators at the intersection of sport, creativity, gaming, and culture,” Nike’s President and CEO, John Donahoe, said in a statement. “We’re acquiring a very talented team of creators with an authentic and connected brand. Our plan is to invest in the RTFKT brand, serve and grow their innovative and creative community and extend Nike’s digital footprint and capabilities,” he further added.
