Netflix has had a tough last quarter, and it might be bothersome. The popular video-streaming platform has recorded a loss of 200,000 subscribers in Q1, 2022, which is the first time for Netflix in 10 years. To protect its userbase from any further declines, Netflix is open to the idea of ad-supported subscription plans, and well, will further plan to curb password sharing. Here’s a look at the details.
In its latest Q1 earnings report, Netflix has revealed that over 100 million users are sharing their Netflix accounts and this password-sharing problem is one of the causes of the decline in its userbase. To solve this, Netflix will now bring its recent test into full force soon.
In a recent video interview, Netflix CEO Reed Hastings said, “Those who have followed Netflix know that I’ve been against the complexity of advertising and a big fan of the simplicity of subscription,” Hastings said. “But as much as I’m a fan of that, I’m a bigger fan of consumer choice. Allowing consumers who would like to have a lower price and are advertising tolerant to get what they want makes a lot of sense.“
