Netflix has announced it will raise the pricing on two of its packages again. The streamer’s most popular plan, the two-stream HD content plan, is going from $12.99 to $13.99 per month. The Premium, four-stream plan with 4K Ultra HD quality, is going from $15.99 to $17.99 per month. However, its basic plan for one non-HD stream is staying at $8.99 per month.
The price change for new U.S. subscribers went into effect on October 29th. According to Variety, who spoke to a Netflix representative, current subscribers will see the price uptick over the next few months. They will be notified via e-mail and receive a notification on the app 30 days before the price change. The timing of the increase will be based on each member’s billing cycle.
Netflix previously raised the pricing of its two-stream plan at the beginning of 2019, from $10.99 to $12.99. And while some members canceled their memberships, Netflix’s financial growth for that year increased by 28%. As Variety states, news of this next price increase brought about a 4.5% increase in the company’s shares.
