India seems to have become a testbed for Netflix. The company initially tested and then rolled out its mobile-only subscription plan in the country. And now, it seems like Netflix has started testing long-term subscription plans with select users in the country.
The long-term subscription was a much-needed effort from Netflix to combat the growing lead of its rivals including Hotstar and Prime Video. The company recently also vowed to invest Rs. 3,000 crores in 2020 to produce fresh local content in India. So, we will keep an eye out and update you once we receive any concrete information on the official rollout of these long-term subscription plans.
