Netflix has been making headlines for its cheaper, ad-supported plan, which it announced to gain more subscribers and the declining revenue. While it is slated to launch in early 2023, a new report suggests otherwise and we may officially see it in November this year.
A recent report by The Wall Street Journal reveals that Netflix will launch the ad-supported plan on November 1, as per a word by some advertisers. It is said that the decision to move up the plan’s launch could be to compete with rival Disney+, which is expected to introduce its ad plan in December.
Negotiations are expected and it remains to be seen what Netflix and the advertisers settle for. It is speculated that Netflix aims to show 4 minutes of adverts an hour, which is relatively shorter. It has also appointed former Snap Inc employees Jeremi Gorman and Peter Naylor to head its advertising business.
