In what may shock fans, Netflix has canceled Marvel’s Daredevil after three seasons. Arguably one of the most widely loved and critically acclaimed TV shows in the past few years, the Daredevil cancellation has sent surprised and anger among fans. For a person like me who binge-watched the entire third season of the hit TV series on the very day it released, Netflix’s decision comes as a shock.

The last season of Daredevil received universal acclaim for its storyline, well-choreographed action sequences and the stellar performance of its lead actors, Charlie Cox as Daredevil and Vincent D’Onofrio as the hulking yet equally cunning, Wilson Fisk. Daredevil is the third standalone Marvel TV series canceled by Netflix after Luke Cage and Iron Fist.

But what I can’t wrap my head around is the fact that while Luke Cage and Iron Fist’s ratings continued to drop, Daredevil kept getting better with each season and achieved a new high with the third season. Why Netflix, why?